The unique advantage of innotracker.com is that search is not limited to product names. Prospective buyers will be able to search by the following search approaches that are unique on the Internet:

• Search for an innovative solution for a specific target application purpose/problem
• Search for an innovative alternative solution for an actual solution
• Information search about innovative offers in a specific line of business or field of application

This unique and unparalleled explorative search approach can - by definition - not be satisfied by popular search engines, as their search is purely based on readily available descriptions of offerings.
The fact that the offerings are presented according to a special step-by-step instruction ensures that the description is targeted at the search behavior of prospective buyers. This step-by-step-instruction furthermore solves the problem that in natural language, terms are sometimes ambiguous or different terms are used synonymously.

innotracker.com is the superior marketing instrument in the following situations:

• Presenting a product that is before or in a market introduction stage to potential customers who may seek for the offered solution, but do not yet know the product.
• A product already known as a problem solver for a specific application offers additional yet unfamiliar benefits in further operative ranges. (E.g., a transmission belt for non-slip power transmission can be used for precise positioning.)
• A product serving as alternative for a traditional solution is to be targeted at users looking for a substitution. (E.g., replacement of steam gaskets containing asbestos with asbestos-free sealing compound or the substitution of welded or riveted joints by glued connections in aerospace and automotive engineering. Becoming more important are substitution products for materials that for instance no longer meet the requirements of the new European Community Regulation on Chemicals.)
• Potential customers unaware of specific problem solving needs are to be informed about innovative offers in their business area or their application fields in order to spot solutions for a latent requirement.

Decisive success criteria in the industry are innovation and competitiveness. One road to success is to acquire innovative products from third parties to either complete own developments or to increase productivity. The best solution could be the use of an innovative product yet unknown. Or the use of a product that may be already successful in an unfamiliar application. Since it is not known, it cannot be found neither with one of the conventional search engines nor in catalogues. Thanks to the novel search concept for innovative products innotracker.com with its application purpose oriented search methods, this weakness has now been remedied.

With the special creative search method of innotracker.com it is possible to search for a suitable application purpose and/or for an objective or for a replacement of a current solution. Looking for substitution solutions becomes increasingly important not only for technical, but also for regulatory reasons. innotracker.com is built to find all solutions available with highest probability.

innotracker.com is aimed worldwide at the following two target groups:

• Suppliers of innovative products, services and processes for the industry
• Visitors of the site who are looking for novel solutions

Suppliers of innovative products, services and processes
Suppliers of innovative products, processes and services are not only large, medium and small industrial companies or technical service providers, but also academic institutes (such as universities, technical universities and research institutes).

On innotracker.com, innovative products, services and processes for industries can be offered. They are subdivided into the following categories:

• Products: equipment, machines, appliances, installations, components, materials and manufacturing supplies
• Processes: methods of production, production and logistic processes
• Services: engineering, mission oriented research, industrial design, project management for the steering of innovative projects

For the most part, products, services and processes are developed and marketed for specific (primary) applications. Beyond that, there are often further possible (secondary) uses, which are seen only after time or by chance. Thanks to innotracker.com, the diffusion across the primary as well as the secondary fields of application can be accelerated strikingly.

Visitors of the innotracker.com site
Visitors of the innotracker.com site are companies and designers seeking innovative products, services and processes in order to find optimal solutions for technical or operational problems. Developers and design engineers thus may search innotracker.com for answers to current problems or for substitutes for inadequate solutions. The visitors' motivation is to boost their competitiveness and with that their commercial success by taking advantage of innovative offerings on innotracker.com. Possible approaches are for instance:

• Purchase of innovative third party (OEM)-components to increase the competitiveness of current or new products
• Use of innovative resources to enhance productivity and competitiveness
• Benefiting from contacts with innovative suppliers for joint business developments, joint ventures etc.

innotracker.com is an Internet platform for innovative offerings to the industry featuring powerful search procedures. The site fills the need for immediate and effective marketing of innovations. Industrial innovative products, services and processes can be offered and are found due to unique search effectiveness. The platform supports the quick spread of innovations in as many as possible fields of potential application and enables efficient searching for innovative solutions for specific technical problems. innotracker.com thereby contributes to accelerate deployment and use of the worldwide innovation-potential.

1. Traditional search engines seek in a huge, unstructured information space filled with individual Internet sites of companies and private persons. innotracker.com on the contrary concentrates exclusively on innovative industrial solutions.
2. Information contained in corporate web sites is structured and created individually and, therefore, varies strongly in structure. innotracker.com, on the other side, provides through its unique guided step-by-step-procedure for a special systematic structure and a presentation of the offerings that is aimed at seekers' requirements.
3. Thanks to this particular structure, seekers can search selectively for terms in a sharply outlined context. This means, not only can they seek the name of a product but for instance also after its practical use, the problem it solves or existing solutions it may replace.
4. By permanently promoting the site (public relations, advertising in print and online media), Innotracker Ltd. ensures a wide recognition in industrial circles interested in innovative solutions and fosters high visitor rates. Suppliers offering innovative market services on the platform will benefit there from outstandingly.
5. As all services of innotracker.com are based on the English language the highest probability of relevant offerings being found is warranted.

Whoever presents innovative products, services or processes on innotracker.com benefits from being found with highest probability by qualified prospective buyers looking for technical problem solving. He or she thereby markedly improves the sales opportunities of a new, often unknown product, service or process. Apart from operational value, the accelerated use of global innovative potentials also generates economic as well as social benefit.

Whoever is looking for innovative technical solutions will, thanks to innotracker.com, be able to make a qualified preselection among the most suitable options offered on the worldwide marketplace fast and at minimal cost. Thereby he or she strikingly increases the varieties of solutions.

Suppliers of innovative market services are being offered the following possibilities: Basic presentation
A basic presentation includes

• All major information about your company/institution
• In depth presentation of an innovative product, process or service

Additional presentation
Presentation of an unlimited number of other innovative products, services or processes

Supplementary information on each product, service or process
Possible information media are:

• Professional articles, case studies
• Rich media information such as video sequences, interviews

Promotion
After the start-up phase of innotracker.com, possibilities for advertising on the portal will be offered.

Quality assurance
innotracker.com examines carefully whether the information entered by the suppliers are formulated and structured optimally to meet seekers' requirements on one side and the quality criteria on the other.

Permanent site promotion
The portal operator, Innotracker Ltd., provides permanent site promotion aiming at driving up its name recognition and visitor rate quickly. Along with public relations, press coverage, advertising online and in print media will be effected. With this, suppliers get excellent chances to make their products, services and processes known and to sell them globally.

Special information services
Our site gives an overview on the latest new inputs. This ensures that the latest innovations are published prominently, so that visitors may get a general idea quickly.
It is planned to set up an optional news-service for suppliers and visitors informing them about portal news selectively according to their areas of interest. Search requests as well as presentations of products, services and processes will be analyzed and the results published in the news-service and/or magazines and journals in the form of "trend watching".

Innotracker Ltd. assures an active quality control of the offerings on innotracker.com. The criteria suppliers and their offerings have to meet are, among others, the following:

• Offerings must be products, services and processes of interest for industrial sectors.
• They must be of innovative or substantially enhanced nature. Products, services and processes must still be in their introductory or growth phase (see graph below) or enable new or innovative solutions. In case a product or a process finds an application in a field yet unrecognized when launched at a later stage of its "career", its life cycle in that field is the criterion.

Product Life Cycle Curve


Market introduction stage
The primary objective during the market introduction stage is to open a market and build up demand for the product. innotracker.com is a specialized and extremely efficient platform for generating awareness and interest.

Growth stage
This stage is characterized by a significantly increasing sales volume as the public awareness increases and additional market segments are focused on. innotracker.com can contribute strikingly to speeding up the growth process.

• Services such as engineering and industrial design must be aimed at the creation of innovative products and processes.
• Offerings must be available.
• Only true and inoffensive statements may be published on innotracker.com.
• innotracker.com accepts only suppliers with a professional record or reputation.

For presentations on the website innotracker.com, the following rates apply:

Annual rate for basic presentation Presentation of company/institution including one offering (product / service / process)	Free
Annual rate for additional presentations Presentation of each additional offering	Free

Further services provided by innotracker.com:

Placement of supplementary information media such as professional articles, user reports, case studies, interviews etc. with internal link (up to the equivalent of four pages A4)	Please ask for an offer
Placement of supplementary rich-media-information such as video clips or podcasts	Please ask for an offer
Online publicity on the platform (e.g. banners)	Please ask for an offer

• You register yourself on the website of innotracker.com
• You enter your offering details in the respective fields, selecting from the options shown. You are thereby guided to optimize the entries to meet seeker's requirements. All fields must be completed unless stated otherwise.
• You accept the Terms and Conditions and conform to the terms of payment

Yes, you can update information about your company/institution and each offerings at any time.

In chronological order, i.e. newest offerings are shown first.

With a step-by-step instruction, innotracker.com provides a unique support for an optimized presentation, targeted at the search behavior of prospects. Please note in particular the requests to enter all known terms with the same or similar meaning. With that you increase the probability of being found by searchers who use a terminology different from yours. Consider, whether your product, service or process could be also of use in fields so far untapped or for novel applications and enter all options. By doing this, you can expand your business chances markedly. Also enter all possible solutions that might be replaced by your product, service or process because on innotracker.com one can also search for replacement solutions.

Because in a traditional directory of suppliers, only company names and product descriptions can be looked up, a prospective buyer has to know already, which solution will solve his problem. On innotracker.com, however, one may also look for and find yet new and unknown solutions or approaches for technical problems. Also traditional solutions to be replaced can be sought. innotracker.com, therefore, is the tool for the creative search for truly innovative solutions that otherwise may hardly be found.